Your target audience determines everything — font weight, color energy, imagery. A brand for 20-year-olds looks completely different from one for 50-year-old executives, even in the same industry.

Your founding story is often your strongest brand asset — especially for Afghan businesses. Claude uses it to create a brand voice that feels genuine, not corporate.

These 3 words become the personality filter for every design decision. "Elegant" → AI avoids heavy fonts. "Bold" → high contrast and strong geometry. "Cultural" → motif library activated.

This tells Claude how to write your taglines, brand guide copy, and packaging text without needing you to describe tone abstractly.

Not competitors — just brands whose look you admire. Any industry. Gives AI a concrete style reference without copying anyone.

If you have a color in mind, we build the palette around it — always CMYK-safe for print. Tick "Let AI choose" if you want Claude to select based on your industry and personality.

The first product is your hero — used in all mockups. Additional products help Claude build a brand system that works across your entire range, not just one item.

This becomes your brand positioning statement. Without it, AI produces generic results. With a clear differentiator, every design choice reinforces why you're better.

Claude generates a brand that deliberately stands apart from your competitors — different color territory, different visual language, different positioning angle.

Price tier is one of the strongest visual signals. Budget → thick fonts, high contrast, primary colors. Luxury → thin serifs, white space, gold. This directly shapes your entire design.

If yes, PackageIQ activates automatically — applying regulatory requirements, bleed specs, barcode placement, eye marks, and CMYK setup for your packaging type.

This determines which mockups we generate. Social media → phone screen. Packaging → 3D product render. Signage → storefront photo. We generate only what's relevant to you.

Upload existing logos, product photos, or visual inspiration. These give the AI a concrete starting point — critical for packaging mockups where real product photos make a huge difference.

Negative constraints are as powerful as positive ones. "No red" or "avoid Western fast-food look" tells the AI exactly where not to go — saves revision rounds.